Black Friday has become a significant shopping event in Canada, with more consumers participating in the sales each year. As a US-based Shopify merchant, understanding the trends and statistics surrounding Black Friday in Canada can help you capitalize on this opportunity and expand your business north of the border.
The Growth of Black Friday Shopping in Canada
Black Friday has seen steady growth in popularity among Canadian consumers in recent years. According to Statista, the share of consumers planning to shop on Black Friday in Canada was 43% in 2022, up from 35% in 2021 and 34% in 2020. A Leger survey also found that 54% of Canadians participated in Black Friday promotions in 2021, with 34% making purchases.
However, online sales on Black Friday in Canada dropped by 8% in 2022 compared to 2021, indicating more cautious spending habits this year[9]. Still, the event remains an important holiday shopping occasion.
Cyber Monday, too, remains an important holiday shopping occasion in Canada. 43% of Canadians planned to shop on Cyber Monday in 2022, up from 35% in 2021.
Popular Products and Deals
Canadian consumers are attracted to a wide range of products and deals during Black Friday. Top deals in 2022 included discounts on electronics, appliances, toys, clothing, beauty items, and home goods at major retailers like Walmart, Best Buy, Amazon, and Canadian Tire.
Some popular categories were TVs with discounts up to $1000 off, laptops and cell phones up to 25% off, up to 50% off toys and video games, and up to 60% off fashion and beauty items. Major retailers like The Bay, SportChek, Indigo, and Old Navy offered discounts up to 60-70% off sitewide.
On the other hand, Canadian shoppers focus their Cyber Monday spending on tech gadgets, toys for holiday gifts, winter gear, beauty gift sets, and kitchen appliances.
Top selling product categories on Cyber Monday in Canada include electronics, toys, clothing and accessories, beauty and skincare, and home appliances. Specifically, popular electronics deals include discounts on laptops, cell phones, gaming consoles, and TVs.
Best-selling toys tend to be Lego sets, board games, and action figures. Winter apparel like coats, boots, hats, and mittens are top sellers in the clothing category. Gift sets of makeup, skincare, and fragrances are popular in beauty. Finally, home appliances like air fryers, stand mixers, and vacuums also see strong Cyber Monday sales.
Capitalizing on Black Friday and Cyber Monday Trends with BorderBuddy
As a US-based Shopify merchant, you can capitalize on the growing popularity of Black Friday and Cyber Monday in Canada by using the BorderBuddy app to streamline your cross-border shipping process. The app calculates import fees and provides total costs upfront, simplifying the process for Canadian customers.
Here are some tips:
- Offer attractive deals on popular products like electronics and apparel
- Optimize your store for Canadian customers
- Promote your Black Friday deals through targeted marketing campaigns
- Leverage the BorderBuddy app to simplify shipping
Black Friday presents a major opportunity for US-based Shopify merchants to expand into the Canadian market. Understanding the key trends and statistics, like the growth in online sales and popular product categories, along with leveraging tools like BorderBuddy, can help you successfully capitalize on this sales event.
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